Amanda Bassett
Visual asset producer & Culinary expert
15 years of experience in CPG content ​creation.
All imagery art directed by Amanda ​Bassett.
my snapshot
Content Production
Culinary Expertise
- Associate of Science in Culinary Arts and Bachelor of Science in Culinary Nutrition with concentration in Leadership Studies.
- Held various jobs in catering and restaurants back of house operations.
- 8+ years recipe development to support new product development and digital content creation for McCormick & Co. Inc.
- Lead content production for McCormick Consumer, Branded Food Service, and Custom Flavor Solutions.
- Management and Mentorship team of 3 producers whose responsibilities included paid media campaigns, organic social, shopper marketing, trade and e-commerce.
- Oversaw creative team including photographers, food stylists, copy writers, and designers.
- Coordinated projects to support campaigns and organic social plans.
YouTube Longform video
ASMR
My Role: Concept, Storyboard, Props, Makeup, Producer
Year: 2020
YouTube Longform video
Celebrity Partnership
My Role: Producer, Wardrobe, Props
Year: 2022
YouTube Longform video
Instructional
My Role: Producer. Scriptwriter, Culinary Producer, Storyboard, Props
Year: 2022
Campaign work
Display Ads
Display ads created by designers in 3rd party platform to allow for higher k weight.
Year: 2022
Campaign work
Animated Social
Animated single frame and carousels for Facebook and Instagram.
Year: 2022
Campaign work
Static Conversion
Static assets created as headers for point of sale partners.
Year: 2022
TikTok
TikTok
Views: 2.8 MM
Year: 2022
TikTok
Tiktok
Views: 11.3K
Year: 2022
App Exclusive content
App Exclusive
Year: 2022
Culinary art direction
Branding Art Direction
